Cadent Gas, the UK's largest gas distribution network serving 11 million customers with 6,000+ employees, partnered with Horsefly Analytics to transform their talent acquisition strategy, addressing workforce aging and diversity challenges in their traditionally white, male-dominated industry.
The Situation
Operated in traditionally white, male-dominated industry
Faced aging workforce challenges
Needed to modernize talent acquisition approach
Required more diverse workforce representation
Sought long-term sustainability in workforce planning
Horsefly Delivered
Comprehensive demographic data analysis
National and location-specific talent insights
Technical Engineering market mapping
Salary distribution analysis across locations
Gender and ethnicity demographics insights
The Impact
Improved strategic workforce planning
Enhanced succession planning through demographic insights
Strengthened diversity-focused recruitment campaigns
Secured senior leadership buy-in with concrete data
Increased application rates and candidate engagement
Achieved measurable improvements in workforce diversity