Cadent Gas, the UK's largest gas distribution network serving 11 million customers with 6,000+ employees, partnered with Horsefly Analytics to transform their talent acquisition strategy, addressing workforce aging and diversity challenges in their traditionally white, male-dominated industry.
The Situation
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Operated in traditionally white, male-dominated industry
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Faced aging workforce challenges
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Needed to modernize talent acquisition approach
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Required more diverse workforce representation
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Sought long-term sustainability in workforce planning
Horsefly Delivered
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Comprehensive demographic data analysis
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National and location-specific talent insights
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Technical Engineering market mapping
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Salary distribution analysis across locations
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Gender and ethnicity demographics insights
If you are looking for market intelligence in one platform to cover your recruitment demand and marketing needs - Horsefly is the one.
- Employer Brand Specialist, Cadent Gas
The Impact
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Improved strategic workforce planning
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Enhanced succession planning through demographic insights
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Strengthened diversity-focused recruitment campaigns
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Secured senior leadership buy-in with concrete data
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Increased application rates and candidate engagement
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Achieved measurable improvements in workforce diversity