Mimecast, a leading cybersecurity provider, leveraged Horsefly Analytics to expand into new European markets and strengthen their US technical talent pipeline following multiple acquisitions, successfully establishing new talent hubs in Italy and Spain.
The Situation
Needed rapid scaling in new European markets (Italy and Spain)
Required US entry-level technical talent pipeline development
Lacked recruitment experience in target regions
Needed data-driven location strategy insights
Sought optimal university partnerships
Horsefly Delivered
Comprehensive market intelligence
Detailed talent mapping across European cities
Sales and business development professional analysis
Technical talent density evaluation
University program alignment assessment
Talent cluster identification
The Impact
Successfully established recruitment hubs in Milan and Madrid
Completed multiple hires in new territories
Developed strong partnership with Boston University
Created sustainable entry-level technical talent channels
Optimized location selection through data insights
Enabled confident expansion into new territories