Client Story: Global Expansion Success: How Horsefly Guided Mimecast's International Talent Strategy

Mimecast, a leading cybersecurity provider, leveraged Horsefly Analytics to expand into new European markets and strengthen their US technical talent pipeline following multiple acquisitions, successfully establishing new talent hubs in Italy and Spain.

The Situation  

• Needed rapid scaling in new European markets (Italy and Spain)

• Required US entry-level technical talent pipeline development

• Lacked recruitment experience in target regions

• Needed data-driven location strategy insights

• Sought optimal university partnerships

Horsefly Delivered 

• Comprehensive market intelligence

• Detailed talent mapping across European cities

• Sales and business development professional analysis

• Technical talent density evaluation

• University program alignment assessment

• Talent cluster identification

Horsefly transformed our approach to new market entry. The platform's data gave us the confidence to establish presence in new territories and build relationships with key academic institutions. We've seen tremendous success in both our experienced and entry-level hiring as a result.

 - TA Leader, Mimecast

The Impact 

• Successfully established recruitment hubs in Milan and Madrid

• Completed multiple hires in new territories

• Developed strong partnership with Boston University

• Created sustainable entry-level technical talent channels

• Optimized location selection through data insights

• Enabled confident expansion into new territories